Discovery Channel, the flagship network of Discovery Communications, is devoted to creating the highest quality non-fiction programming in the world and remains one of the most dynamic networks on television. First launched in 1985, Discovery Channel now reaches more than 166 million subscribers in Asia-Pacific. Globally, Discovery Channel is one of the world’s most widely distributed television brands, reaching 375 million cumulative subscribers in more than 180 countries in 35 languages. It offers viewers an engaging line-up of high-quality non-fiction entertainment from blue-chip nature, science & technology, ancient and contemporary history, adventure, cultural and topical documentaries.
Discovery Channel was launched in Asia in 1994 and remains the flagship channel in Discovery Networks Asia-Pacific’s portfolio of seven entertainment brands, providing 24 hours of high quality documentaries that offer viewers universal insights into the inner workings of the real world we live in. Discovery Channel was named ‘Cable & Satellite Channel of the Year’ at the 2009 Asian Television Awards. Discovery Channel is the #1 international channel in Asia-Pacific, reaching 115 million viewers every month (4Q09 Peoplemeter, all Pay TV viewers, 9 markets: Australia, China (programming blocks), Hong Kong, India, Japan, Malaysia, Philippines, Singapore, Taiwan). Discovery Channel has been the #1 channel among Asian affluents for 11 consecutive years (PAX 1998 to 2008, all respondents, past 7 days viewership, 10 markets).